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tecnovy AI Suite

AI for Marketing

Your brand has its own voice and its own facts. AI copy that sounds like all other AI copy, or promises something your company never said, puts both at risk. In this training you use generative AI, which produces text and images, along the marketing process, from personas through content and SEO to reporting. You brief it on your brand voice and, before anything is published, check the facts, copyright and labelling duties.
Attendance certificate4.8/5 on ProvenExpert

What this module delivers.

One sample campaign runs through the tecnovy AI for Marketing training: you build personas, channel copy and keyword ideas with AI in your brand voice, and set up your team's sign-off for AI content before publication.

How the training runs

Method
Hands-on exercises on one sample campaign, from audience to reporting
Basis
tecnovy curriculum on audiences, content, SEO and marketing law
Outcome
tecnovy certificate of participation, no examination

Dates & booking

Choose a date that fits

No public dates are scheduled yet.

New dates are published regularly. Join the waitlist or plan an in-house course for your team.

Request in-house training

Fit

Who this module is designed for

Typical roles

  • You write or own the copy for your website, newsletters, social media or campaigns.
  • You plan campaigns, look after SEO or report on how content and channels perform.
  • You lead marketing, communications or PR and decide which AI content goes out under your brand.

Prerequisites

No prerequisites

There are no formal admission requirements. You can start right away.

Consider instead Creative AI Design For anyone who wants to work on ideas, concepts, moodboards and prototypes with language models and image AI rather than on marketing processes.

Curriculum

AI for Marketing Course in Detail

Four parts follow one sample campaign through the marketing process: from the audience through content in your brand voice to SEO and reporting. The last part covers what is checked before publication, from copyright and labelling to sign-off in the team.

01Audiences and ideas

This part starts the sample campaign: you use AI to work out who it is for.

  • Personas: profiles of typical customers
  • Deriving insights about the audience
  • Generating and selecting campaign ideas
02Content

Here the campaign content is produced, in your brand's voice.

  • Brand voice as a fixed brief for the AI
  • Text and images with generative AI
  • Variants for individual channels
03SEO and performance

This part brings the content into search and measures what it achieves.

  • Keyword research with AI
  • Revising existing content for search engines
  • Analysing and reporting campaign results
04Law and quality

Finally you work out what a piece of AI content has to pass before publication.

  • Copyright in AI text and AI images under German law
  • Labelling under Article 50 of the EU AI Act, applicable since 2 August 2026
  • Sign-off processes: checking facts, brand and rights

Outcome

What you will be able to do afterwards

  1. 01

    You draft personas with AI, meaning profiles of typical customers, and derive insights for a campaign from them.

  2. 02

    You generate campaign ideas with AI and select the ones that fit the goal and the audience.

  3. 03

    You give an AI your brand's tone and language rules as a fixed brief.

  4. 04

    You create text, images and channel-specific variants with AI from one shared brief.

  5. 05

    You research keywords with AI and revise existing content for search engines.

  6. 06

    You analyse campaign results with AI and summarise them for a report.

  7. 07

    You check whether a piece of AI content must be disclosed under Article 50 of the EU AI Act.

  8. 08

    You set up a sign-off in which a person checks every piece of AI content for facts, brand voice and copyright before it is published.

Offer scope

What is included

Included

  • Prompt collection for marketing tasksPrompts are the task instructions you give the AI; you take this collection with you as a template for your own campaigns.

Why tecnovy

What you get on top with us

01

No Slideshow, Hands-On!

Promised: no PowerPoint marathon. We work in groups, tie theory to practice, and you get real project examples from our experienced trainers plus the exchange with like-minded people.

02

Certificate Showroom

Get your certificate of participation and, if you have one, add your exam certificate from E-Learning. Fully automated, beautifully designed. Just for you, only at tecnovy.

03

Flexible Date Change

If you are not able to attend the course, you can rebook your training free of charge up to one week before the start of the training.

04

Attend Twice, Pay Once

You are welcome to attend the training online again within a year as a refresher.

05

Learn from Experts

We always guarantee you the use of didactically and methodically first-class qualified trainers who draw their knowledge from training experience as well as professional practical and project experience.

FAQs

Frequently asked questions

01Do AI images and AI videos in advertising have to be labelled?
Under the EU AI Act, yes, if they are a deep fake: AI-generated or manipulated image, audio or video content that resembles existing persons, objects, places, entities or events and would falsely appear authentic. Under Article 50(4) of the EU AI Act, Regulation (EU) 2024/1689, the organisation using the AI has had to disclose this since 2 August 2026 (as of November 2026); for evidently artistic, creative, satirical or fictional work, a disclosure that does not hamper the display is enough. In the tecnovy AI for Marketing training you check campaign visuals against these conditions; it is not legal advice.
02Do I have to label advertising copy that an AI wrote?
Under the EU AI Act only if the text is published to inform the public on matters of public interest (Article 50(4), as of November 2026). Even then the duty falls away if the text has undergone human review or editorial control and a person or organisation holds editorial responsibility for its publication; other transparency duties under EU or national law are unaffected. In the tecnovy AI for Marketing training you sort your own types of copy against these conditions.
03Who owns the text and images an AI produces for our marketing?
There is no blanket answer: German copyright law protects a work only if it is a personal intellectual creation (Section 2(2) of the German Copyright Act, UrhG), and what you may do with an AI result is also governed by the tool's terms of use. In the tecnovy AI for Marketing training you work through these questions on examples and note which ones belong with your legal team, where the assessment of each case stays.
04How does AI content sound like our brand rather than like AI?
By giving the AI your brand's tone, word choices and sample texts as a fixed brief, and reading every draft against it before sign-off. In the tecnovy AI for Marketing training you write such a brief for the sample campaign and use it to produce variants for different channels.
05What if the AI claims something about our product that is not true?
Then the text must not go out as it is, which is why a person checks every factual claim against a reliable source before publication. Language models, the AI behind text assistants, often state false details as convincingly as true ones. In the tecnovy AI for Marketing training you decide who in your team checks and signs off what.
06Does AI-generated content hurt Google rankings?
Not because an AI wrote it: Google says it rewards the quality of content, not how it was produced. As of November 2026, however, Google treats using generative AI to produce many pages without value for users as spam. In the tecnovy AI for Marketing training you use AI for keyword research and for revising existing content.
07Can I take AI for Marketing with no AI experience?
Yes, the tecnovy AI for Marketing training has no admission requirements and assumes neither technical knowledge nor experience with AI tools. The exercises start from tasks you know from everyday marketing work: personas, channel copy, keywords and reports.
08What proof do I receive after AI for Marketing?
With at least 80 percent attendance you receive the tecnovy certificate of participation for AI for Marketing. It confirms that you took part; there is no examination, and the training leads to no certification.
09Where do I go after AI for Marketing if I want to work more creatively with AI?
To the tecnovy Creative AI Design workshop, where you use language models and image AI to develop ideas and concept variants, moodboards and style directions, and simple prototypes and presentations. AI for Marketing stays with the marketing process, from audience to reporting.

What does your training at tecnovy look like?

AI for Marketing

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