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tecnovy AI Suite

Creative AI Design

Between a blank brief and a concept you can present lie many steps: gathering ideas, narrowing variants, settling on a style, visualising it as a moodboard or prototype. In this workshop you take them with language models, the AI that reads and writes text, and with image AI. The AI supplies range. Which idea holds up, whether a draft fits the brand and whether you may use it are decisions you make at every stage.
Attendance certificate4.8/5 on ProvenExpert

What this module delivers.

Not a course about one image generator: in the tecnovy Creative AI Design workshop you use language models and image AI as sparring partners for ideas, concepts and moodboards, and give your team templates and style guides for on-brand results.

How the training runs

Method
Creative challenges in small teams, then transfer to your own project
Basis
tecnovy curriculum from first idea to presentable concept
Outcome
tecnovy certificate of participation, no examination

Dates & booking

Choose a date that fits

No public dates are scheduled yet.

New dates are published regularly. Join the waitlist or plan an in-house course for your team.

Request in-house training

Fit

Who this module is designed for

Typical roles

  • You design layouts, visual worlds or brand identities and want several directions to choose from early on.
  • You develop campaigns, concepts or product ideas and present them to clients or teams.
  • You write copy for content or communications and make sure it sounds like your brand.

Prerequisites

No prerequisites

You can start right away. Helpful: experience with an AI assistant.

Consider instead AI for Marketing For anyone who wants to use AI along the marketing process, from personas and channel copy through SEO and brand voice to sign-off, rather than in open creative work.

Curriculum

Creative AI Design Course in Detail

Five parts lead from an empty brief to a concept you can present: what language models and image AI contribute creatively, how ideas and concepts take shape, and how you visualise them and keep them on brand. The last part covers copyright, usage rights and labelling.

01AI as a creative partner

This part sets out what language models and image AI contribute to the creative process, and where they do not.

  • How language models produce text and image AI produces pictures
  • Where the creative limits of AI lie
  • Divergent thinking: opening many directions with AI
  • Convergent thinking: selecting and narrowing down
02Developing ideas and concepts

Here a task turns into a set of concepts to choose from.

  • Brainstorming and shifting perspective with AI
  • Developing and comparing concept variants
  • Personas and customer journeys: typical customers and their touchpoints with a brand
  • Storytelling for a concept
03Visualising

In this part ideas get an image and a form you can show.

  • Moodboards: image collections that capture a mood
  • Style directions and image ideas with image AI
  • Simple interactive prototypes with AI
  • Presenting a concept with AI
04Staying on brand

This part makes sure AI results look and sound like your brand.

  • Tone and style as a brief for the AI
  • Checking results against that brief
  • Your own templates for recurring tasks
  • Style guides for AI
05Law and responsibility

Finally you work out what is checked before an AI result is used.

  • Copyright in AI content under German law
  • Usage rights and the tools' terms of use
  • Labelling and transparency under Article 50 of the EU AI Act, applicable since 2 August 2026

Outcome

What you will be able to do afterwards

  1. 01

    You first use AI to open up many directions for ideas, then narrow the viable ones down to a shortlist.

  2. 02

    You develop several concept variants from one brief with AI, combine them and compare them.

  3. 03

    You draft personas, customer journeys and a story that carries a concept with AI.

  4. 04

    You write prompts, the instructions you give an AI, that set content, style and format for text and images.

  5. 05

    You create moodboards and style directions for a concept with image AI.

  6. 06

    You build simple interactive prototypes and presentations with AI to present a concept.

  7. 07

    You set up templates and a style guide that give an AI your brand's tone and style.

  8. 08

    You check usage rights and any labelling duty before you use an AI result.

Offer scope

What is included

Included

  • Prompt collection for creative tasksReady-made instructions for text and image AI that stay with you after the workshop as a starting point for your own projects.

Why tecnovy

What you get on top with us

01

No Slideshow, Hands-On!

Promised: no PowerPoint marathon. We work in groups, tie theory to practice, and you get real project examples from our experienced trainers plus the exchange with like-minded people.

02

Certificate Showroom

Get your certificate of participation and, if you have one, add your exam certificate from E-Learning. Fully automated, beautifully designed. Just for you, only at tecnovy.

03

Flexible Date Change

If you are not able to attend the course, you can rebook your training free of charge up to one week before the start of the training.

04

Attend Twice, Pay Once

You are welcome to attend the training online again within a year as a refresher.

05

Learn from Experts

We always guarantee you the use of didactically and methodically first-class qualified trainers who draw their knowledge from training experience as well as professional practical and project experience.

FAQs

Frequently asked questions

01Who decides which AI idea goes forward?
You do: in the tecnovy Creative AI Design workshop the AI supplies variants, while selecting, combining and discarding stay with you and your team. You practise this in two phases, opening many directions with AI (divergent) and narrowing to the viable ones (convergent).
02Do I need design skills for Creative AI Design?
No, the tecnovy Creative AI Design workshop assumes neither design nor technical skills and suits writing as much as visual design. Experience with an AI assistant helps but is not a condition.
03Which AI tools does Creative AI Design use?
The exercises in the tecnovy Creative AI Design workshop need two kinds of tool: an AI assistant built on a language model for text, and an image AI that creates pictures from descriptions. In the in-house format you work with the tools your organisation has approved.
04May we use AI images commercially?
What you may do with an AI image is set first by the terms of use of the tool that produced it. On top of that, German copyright law protects a work only if it is a personal intellectual creation (Section 2(2) of the German Copyright Act, UrhG), and whether an AI image qualifies depends on the case. The tecnovy Creative AI Design workshop shows you what to check before use; it is not legal advice.
05Do I have to label AI images or AI text from a creative project?
Only under conditions the tecnovy Creative AI Design workshop covers: since 2 August 2026, Article 50(4) of the EU AI Act, Regulation (EU) 2024/1689, requires disclosure of deep fakes, meaning AI images, audio or video that resemble existing persons, objects, places, entities or events and would falsely appear authentic (as of November 2026). In an evidently artistic, creative, satirical or fictional work, a disclosure that does not hamper the display is enough. Text is covered only when it is published to inform the public on matters of public interest, and not even then if a person reviewed or editorially controlled it and someone holds editorial responsibility for publication.
06How do I stop AI drafts from looking generic?
With fixed briefs instead of one-off prompts: a style guide for the AI records your brand's tone and style, and templates make recurring tasks repeatable. In the tecnovy Creative AI Design workshop you set up both and judge the results against them.
07Can I work on my own project in Creative AI Design?
Yes, the tecnovy Creative AI Design workshop closes with a transfer to a project of your own. Before that you solve creative challenges in small teams, then apply their approach to your own task.
08Is Creative AI Design a certification?
No, Creative AI Design is a tecnovy workshop with no examination, and it leads to no certification. With at least 80 percent attendance you receive the tecnovy certificate of participation, which confirms that you took part.
09Where do I go after Creative AI Design if I design in Figma?
To the tecnovy Claude for Designers workshop, where you connect the AI assistant Claude to Figma, generate UX copy and screen variants and check designs for consistency and accessibility. It assumes confident use of Figma.

What does your training at tecnovy look like?

Creative AI Design

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