tecnovy AI Suite

Claude Cowork Competitor Analysis with AI

Behind every entry in your finished competitor analysis sits a link to the page it came from, whether price, target group or positioning. Anyone reading can check each line for themselves, and that is what separates the analysis from a chatbot answer. Claude Cowork, the AI agent from Anthropic, opens websites and product pages and enters its findings in a comparison table. You set the criteria and spot-check the evidence yourself.

Attendance certificate4.8/5 on ProvenExpert

What this module delivers.

If you compare competitors by hand, the tecnovy course Competitor Analysis with AI has you plan the analysis once and hand the research to Claude Cowork. You check the evidence, and your team gets a decision paper with verifiable sources.

How the training runs

Method: One running case study: a competitor analysis, optionally of your market
Basis: tecnovy curriculum, checked against Anthropic's Cowork help, November 2026
Outcome: No examination, tecnovy certificate of participation

Dates & booking

Choose a date that fits

No public dates are scheduled yet.

New dates are published regularly. Join the waitlist or plan an in-house course for your team.

Request in-house training

Fit

Who this module is designed for

Typical roles

You track what competitors offer and charge, for marketing, sales or business development.
You position a product and need to know how other vendors describe theirs.
You prepare decision papers on the market and competition for senior management.

Prerequisites

No prerequisites

You can start right away. What you need: first experience with Claude Cowork. Helpful: a competitor question from your own market.

Consider instead Cowork Starter · Claude Cowork Training: An AI Agent for Office Work Without Cowork experience, that course has you set up Cowork, share folders and delegate your first office tasks, no programming needed.

Curriculum

Competitor Analysis with AI in Detail

Five parts follow a competitor analysis from the plan to recurring monitoring. Checking sources has a part of its own, because it decides what the analysis is worth. You work on one case study throughout, of your own market if you wish.

01Planning the research

Before Cowork searches, you decide which decision the analysis should support.

The question and the choice of competitors
Comparison criteria such as offer, price, target group and positioning
A research brief for Cowork: criteria, a source per entry, output format

02Letting Cowork research

Cowork works through the brief while you follow what it does.

Evaluating websites, product pages and public sources through web search and the browser
Capturing offers, prices, target groups and positioning per competitor
Reading interim results and sharpening the brief

03Checking sources

This is where the analysis earns the right to survive a follow-up question.

Asking for missing evidence and spot-checking against the original page
Catching outdated, invented or misattributed entries
Hidden instructions on web pages (prompt injection) and what Auto mode checks for

04Comparing and assessing

Checked entries become a picture of the market.

A comparison table
A positioning matrix of the competitors
Strengths, weaknesses and gaps in the market, with evidence kept apart from judgement

05Presenting results and keeping them current

Finally you make the analysis ready for a decision and repeatable.

A report and a slide deck for decision-makers, built from the comparison table
Competitor monitoring as a scheduled task with /schedule
Comparing each new round with the previous one

Outcome

What you will be able to do afterwards

01
You define the question, the competitors and the comparison criteria before Cowork starts researching.
02
You write a research brief that demands a source for every entry.
03
You spot-check evidence against the original page and catch outdated or invented entries.
04
You build a comparison table and a positioning matrix from the checked entries.
05
You derive strengths, weaknesses and gaps in the market, keeping evidence apart from judgement.
06
You present the results as a report or slide deck for decision-makers.
07
You set up competitor monitoring in Cowork as a scheduled, recurring task.

tecnovy Teilnahmezertifikat

Confirms your attendance and the curriculum covered in the training. Issued by tecnovy, shareable on LinkedIn.

Open the Certificate Showroom tecnovy →

Offer scope

What is included

Included

Templates for research brief, comparison table and reportThey let you start your next competitor analysis without building the groundwork again.

Why tecnovy

What you get on top with us

No Slideshow, Hands-On!

Promised: no PowerPoint marathon. We work in groups, tie theory to practice, and you get real project examples from our experienced trainers plus the exchange with like-minded people.

Certificate Showroom

Get your certificate of participation and, if you have one, add your exam certificate from E-Learning. Fully automated, beautifully designed. Just for you, only at tecnovy.

Flexible Date Change

If you are not able to attend the course, you can rebook your training free of charge up to one week before the start of the training.

Attend Twice, Pay Once

You are welcome to attend the training online again within a year as a refresher.

Learn from Experts

We always guarantee you the use of didactically and methodically first-class qualified trainers who draw their knowledge from training experience as well as professional practical and project experience.

FAQs

Frequently asked questions

01How does a competitor analysis with Cowork differ from asking an AI chat?

In the tecnovy course Competitor Analysis with AI, Claude Cowork works through a research brief in several steps: it opens websites, reads product pages and writes each entry with its source into a file. Instead of a summary you get a table whose rows you can check one by one.

02How reliable is AI research on competitors?

As reliable as the check that follows: Cowork can also pick up outdated prices or invent details. That is why the research brief in the tecnovy course demands a source for every entry, and you check the decisive rows yourself against the original page.

03What access to Claude Cowork does the course need?

The exercises in the tecnovy course run in Claude Cowork, which according to Anthropic requires a paid plan: Pro, Max, Ultra, Team or Enterprise (as of November 2026). On Team and Enterprise, web search must also be switched on for Cowork, because plan owners can turn it off.

04Am I allowed to research competitors with AI?

The tecnovy course works only with publicly accessible sources such as websites, product pages and published price lists. It covers the limits: login areas, website terms of use and what company data you give Cowork. Whether a specific use is allowed in your company is for your legal or data protection team to decide.

05Can I analyse my own market in the course?

Yes, the case study in the tecnovy course Competitor Analysis with AI can run on your own market if you wish. Bring a concrete competitor question, and check beforehand which internal information you may use in Cowork.

06Does the method also work for researching customers or suppliers?

Yes. Planning, criteria, a source for every entry and the spot check from the tecnovy course Competitor Analysis with AI carry any research based on public sources, including on customers or suppliers.

07Is there an examination at the end?

No. The tecnovy course Competitor Analysis with AI ends without an examination and leads to no certification from Anthropic. With at least 80% attendance you receive the tecnovy certificate of participation.

08What comes after this course?

The next step at tecnovy is Excel with AI, where you clean and merge tables with Claude Cowork and analyse them with formulas and charts, for example the results of your competitor analysis.

What does your training at tecnovy look like?

Cowork ResearchCompetitor Analysis with AI

No dates yet

We will let you know as soon as the next date is scheduled.