MAKE DIGITAL USER-FIRST, that's my motto.
The key to success is understanding the user, everything else comes after.
UX is not just the design, but the thinking. And every other aspect of the industry depends on it. You should see your copy, design or app from the users' perspective before releasing it. And when doing SEO, you should mind the user, not the machine. Right?
After all, we are all users.
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